May 1, 2008 —
(Excerpt - for entire article follow link at the bottom)
Man in the MiddleVoIP Logic(News - Alert) is a major global provider of VoIP Managed Services and Solutions. The company enables telecom service providers worldwide to build and manage customized, flexible and scalable IP telephony rollouts. From VoIP Managed Services to its Cortex middleware system, VoIP Logic provides a huge set of on-demand solutions for service providers looking to use VoIP technology. Leveraging partnerships with global systems providers, including Acme Packet, Covergence(News - Alert), Sylantro, Iperia, Cisco, Highdeal, IVR and NexTone, VoIP Logic gives its wholesale customer base a comprehensive set of systems and solutions to satisfy the customized needs of any size VoIP launch.
Perhaps the biggest challenge for service providers initiating a VoIP launch is to have control, flexibility and visibility over their systems and technologies. Cortex, VoIP Logic’s integration middleware, enables service providers to provision and monitor service offerings on best-of-breed systems and provides their end-users with a single point of self-care. Cortex strives to be an easy-to-use, software-based services creation environment in which providers can provision new users and design their requirements such as billing, CDRs, voicemail, DID management systems, etc., for a VoIP rollout, and then deploy the offering with minimal delay and expense.
Cortex serves as a secure, unified system management portal from which all the components of a multi-system VoIP rollout can be controlled, and visible to all levels of an enterprise. In addition, Cortex empowers wholesale carriers’ technical support professionals to remotely monitor and service customer sites with a scalable, secure, customizable solution that leverages client existing best-practices and ensures maximum system uptime and bottom-line cost savings.
Micah Singer(News - Alert), CEO of VoIP Logic, says, “We are a success story in a market where there have been failures, and that is in providing VoIP deployments for service providers. We sit in the middle and integrate with many best-of-breed APIs and that is extrapolated to APIs that we push out to many people who then provision on their own systems or on common hosted managed systems. That being said, we get really involved in the deployments of a number of service providers. We’re seeing more and more service providers that are enterprise-focused, and there are larger and larger deployments of what you could call hosted PBX systems. Interestingly, what they all have in common is that they use managed networks, generally MPLS, such as Global Crossing(News - Alert)’s MPLS network. That’s the key. Many times people are not using an IP PBX, or sometimes there’s an IAD [Integrated Access Device] or larger device, and multiple locations are involved, and it’s always managed. For the user such a environment should have the uptime reliability that approaches the PSTN and that’s really the key — what is the kind of network that has been chosen by your service provider?”
“The largest hosted PBX I’ve seen deployed is just under 450 seats,” says Singer. “That’s big. One of our customers has one deployed that’s MPLS-based, it covers about 90 percent of their employees in six locations. They were really interested in disaster recovery plans. Our message is that, for many of these companies that would normally opt for a hosted system based on Asterisk(News - Alert) or who otherwise buy their systems with a little too much cost awareness, they can make stability and consistency go further by employing managed services. They can get access to better systems for the same price. But the truth is, it’s all about the quality and capabilities of the network.”
“All of the cable operators in the U.S. are offering VoIP as ‘digital voice’,” says Singer. “The difference between them and, say, Vonage(News - Alert), is just the type of network.”
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