Skip navigation
November 13, 2007 — ..

 

Williamstown, MA (November 13, 2007) – VoIP Logic, (www.VoIPLogic.com), a leading VoIP Managed Services and the provider of Cortex® today announced ROI achieved on behalf of its customer, Red Pocket Mobile, a mobile virtual network operator (MVNO) focused on the Asian community in the United States.

 

Launched in 2006, Red Pocket Mobile utilizes a culturally savvy approach to marketing multi-play communications services to generate strong customer loyalty in the fiercely competitive wireless market. Working with Motorola, Red Pocket Mobile is the only US operator to offer mobile handsets with Chinese character menus, which also enables calls to many Asia-Pacific countries as a local calling area.

 

“Like all MVNOs, Red Pocket Mobile depends greatly on the wholesale programs of its underlying mobile network,” said Joshua Gordon, chief operating officer, Red Pocket Mobile. “In order to succeed in a crowded marketplace, we needed a solution that allowed us to differentiate our products and services from other prepaid wireless offerings, in part by addressing demand from our target consumer base for affordable, reliable international mobile service that is integrated with a US national calling tariff. That is why we looked to VoIP Logic and its innovative Cortex System Management Portal.”

 

The company’s challenge was twofold: to integrate wireless, calling card and international calling functionality in a seamless and easy-to-use manner, and to automate the back-office multi-system provisioning for distributors, agents and end users to ensure that separate billing and service delivery platforms act in a unified manner.

 

To address Red Pocket Mobile’s unique challenges, VoIP Logic deployed a combination of the Talking SIP™ system to provide real-time call authentication with Cortex for integrated balance management and as the distributor management web portal.

 

Through communication between features embedded in the mobile handsets and the authentication features of the combined solution, Red Pocket Mobile users are now able to call China, Singapore, Canada, Hong Kong and Taiwan for the same cost as a domestic call. Further, the ability to extend usage beyond the mobile device via the calling card capabilities built into the Cortex integrated solution allows Red Pocket Mobile users to call anywhere in the world from any phone using their unified balance.

 

As a result, Red Pocket Mobile achieves significant ROI. Through Cortex, coupled with its innovative suite of mobile and landline services, the company generates average revenue per user (ARPU) that is 15-40% higher than other MVNOs, and boasts recharge amounts and frequencies that surpass industry averages by 20%.

 

“Red Pocket Mobile is a unique business that clearly demonstrates a creative and successful use of Cortex,” said VoIP Logic CEO and Founder, Micah Singer. “Today’s telecommunications marketplace is exceptionally competitive, and Red Pocket Mobile deserves recognition for its vision and forward thinking, as well as its unique ability to meet the needs of today’s consumer better than any other wireless operator. What’s most encouraging, is that while the advanced functionality enabled by the VoIP Logic platform is a key driver for its success, they have only scratched the surface of how to take full advantage of Cortex. Truly, the sky is the limit.”

 

About VoIP Logic

 

VoIP Logic, LLC is a leading provider of outsourced VoIP systems and solutions. VoIP Logic enables telecommunications providers worldwide to build and manage flexible and scalable VoIP networks. From VoIP Managed Services to the Cortex® System Management Portal, VoIP Logic provides a comprehensive set of on demand solutions for service providers looking to use VoIP technology in their offerings. Founded in February 2003, the company is headquartered in Williamstown, MA, with hosting hubs in North America, Europe and Asia-Pacific. Visit: www.voiplogic.com.